Noa Ginella: Desert Alaia


Noa Ginella recently put together a new website NoaGinella.tv, loaded will video and first-hand accounts of his travels around the world. Check out his most recent post below...

Paige Alms’ New Video for Sanuk


Pro surfer Paige Alms recently put together a video for Sanuk, letting us in on her surf beginnings and plans to continue charging big waves.

Alabama Shakes Perform in the White House


Brittany Howard and Alabama Shakes recently performed at the White House for the President and other prominent members of his staff. It's amazing to see how far the band has come as they continue to remain true to their roots.

Page Alms is an XXL Big Wave Award Nominee


Paige Alms is charging. And the surf industry is taking notice.

Abu Dhabi All Stars Invitational Live Broadcast


This week the world's best stand up paddlers will be competing in the Abu Dhabi All Stars Invitational. This ultra-unique event, starring Jamie Mitchell, will take the world of competitive surfing into a new realm, with its innovative format taking place in the wave pool at Wadi Adventure Park.

Jamie Sterling: Peaking

Jamie Sterling continues to push the limits of big wave surfing and this new installation of Red Bull's video series, "Peaking," chronicles Jamie's preparation for and participation in the 2013 Mavericks Invitational.

The Smiley’s Summit Salathe – El Captian, Yosemite


Read Mark Smiley's journal entry as he and his wife celebrate their sixth anniversary while summiting Salathe, El Capitan in Yosemite.

Brittany Howard Collaborates on Rodriguez Cover


Alabama Shakes' Brittany Howard has linked with singer-songwriter Ruby Amanfu and Jack White's Third Man Records for a rowdy cover of Rodriguez's "I Wonder."

Help the Smileys Reach their Next Summit


Mark and Janelle Smiley have been on a quest to climb the 50 Classic Climbs of North America for the past two years.

Matt Meola Charges Jaws


Matt Meola's recent close call at Jaws is making waves all around the surf community. After charging one of, if not the biggest waves of the season thus far, Meola wiped out and barely walked away to tell the story.

Kaenon Heads to the Big Apple


Kaenon will be in full view at the Vision East Expo in New York, March 15-17th.

Alabama Shakes It Up in Rolling Stone


Wearing her favorite 405 optical frame in Olive Cream, Alabama Shakes lead singer Brittany Howard and the band are profiled heavily in the March 14th issue of Rolling Stone – out now!

The Winningest Paddler


"Hard Paddlin' Man," that's what Joe Carberry dubbed Jamie Mitchell in his recent article he wrote about the iconic waterman we have grown to love over the last decade.

Foiling Cats In The America’s Cup


Flying Cats! Or shall we say, ‘foiling, as in flying on hydrofoils…powered by hard wing sails…this is the new America’s Cup.

Spring Training – A Preview of What’s to Come

josh hamilton in Kaenon polarized sunglasses
Games started over the weekend and regardless of the team you root for, you're bound to see a common thread on the field. The ever growing Kaenon presence in baseball is in full swing. Here’s a glimpse of some baseball's leading men, where they are now, and what they’re wearing.

Alabama Shakes It Up on Saturday Night Live


Brittany Howard, lead singer of Alabama Shakes, continues to rock Kaenon’s optical frame, 405 Olive Cream, as was seen on the band’s live performance on Saturday Night Live on February 16th.

Team New Zealand’s Sea Trials Under Way


The America’s Cup is less than 6 months from officially kicking off 3 months of battles on the City Front in San Francisco Bay for the oldest contested trophy in the sport of sailing.

Brian Gay Wins the Humana Challenge in Jetty


Wearing Jetty, Brian Gay won the Humana Challenge after a three-man playoff, in La Quinta, CA. Over the weekend, Gay wore the Kaenon for every shot, which provided complete glare reduction and harmful UV ray protection while remaining lightweight and comfortable.

Kaenon Eden Helps Save Bode Miller’s Wife’s Eye


Morgan Miller, recently had her eye saved by a pair of Kaenon Eden sunglasses. Following a golfing accident in which her husband, Olypic skiier Bode Miller, hit a ball that struck the sunglasses covering her left eye, Morgan tweeted out the following.

Matt Meola: The Isle Episode 8


Matt Meola's new webisode of "The Isle."

Chris Nicholson Gets First Taste of Foiling


Chris Nicholson, skipper of second place getter in the Volvo Ocean Race, Camper with Emirates Team New Zealand, had a big day out when he joined the America’s Cup sailing crew on the teams AC72 America's Cup Challenger.

Jamie Sterling Lives Life Without Limits


Take a look into the life of pro surfer Jamie Sterling as he plunges into his latest surf adventure tracking the biggest swells.

Bruce Bochy Leads San Francisco to the World Series


In a dramatic Game 7, Bruce Bochy and his team claimed the National League title and advanced to the World Series last night. Bochy, who wears Hard Kore, and his team faced off against St. Louis and Carlos Beltran, who also wears Hard Kore, in the battle for their ticket to the Series.

Smileys Project – West Buttress of Denali: A Ski Descent


"Standing on top of one of the seven summits is a goal sought after by people the world around. At 20,320 feet, Denali, aka Mt McKinley, is North America’s tallest mountain. Some claim that it is more difficult to climb than Everest." - Mark Smiley

America’s Cup SF Update: Hall of Fame for Kostecki


Oracle Team Tactician, and original Kaenon sailing endorser, John Kostecki, was inducted into the Sailing Hall of Fame in San Francisco while wearing Klay. Congratulations, John! What a huge validation of your talent and hard work over the years.