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Shades of Spring
Kaenon Polarized Introduces New Colors in Key Styles

Perfect polarization wrapped with rich new tones, unique textures and lively prints

FOR IMMEDIATE RELEASE
Newport Beach, CA (May 12, 2009) 
—Kaenon Polarized™, the Southern California-based brand of lifestyle and performance sunglasses, proudly announces the arrival of the newest additions to its Spring ’09 collection, with a heap of new color introductions in some of the company’s most popular polarized sunglass models.  Characterized by their rich texture, earthy tones, and bold prints – the latest styles blend the delicate shades of the natural environment with athletic inspiration to truly embody the spirit and soul that defines Kaenon Polarized.

TOBACCO / DENIM FADE
A robust blend of colors inspired by Kaenon IndyCar driver, Danica Patrick, TOBACCO / DENIM FADE combines the blue hue of Danica’s racing suit colors with dark amber accents from her skin and hair color. Available in two of Kaenon’s original designs, GEORGIA and BOLSA, TOBACCO / DENIM is a true testament to performance and style, bringing sleek and refreshing colors that reflect the modern world to these classic pieces. A true fashion frame that fits a wide range of female face shapes with a stylishly oversized, wrapped frame, GEORGIA’s temples are adorned with polished Kaenon jewel icons, as is the slightly smaller-sized BOLSA.


OLIVE / CRYSTAL FADE
The olive has long been the symbol of abundance, glory and peace. Mix in some pure crystal and Kaenon’s new OLIVE / CRYSTAL FADE beholds all that is good in the world.  Luxurious yet subtle, OLIVE / CRYSTAL is also available in GEORGIA, a functional fashion-driven style that is equally at home on the golf course, the beaches of California, and at the café…Georgia epitomizes the lifestyle and performance that is Kaenon Polarized.


ROSE HONEY
So sweet you can almost taste it, Kaenon’s new ROSE HONEY blends the pale shade of nectar with the crimson stain of Maui’s red sand beaches. Soft and lush with brilliant scarlet brush across the brow, ROSE HONEY offers a spritz of flavor with smooth color gradients. Only available in EDEN, ROSE HONEY gives this distinguished frame luminous detailing and an exceptionally lively presence. The ‘backswept’ sculpted temples on EDEN are further adorned with metal Kaenon icons, for that added distsinction.


ABALONE
Ocean inspired, ABALONE gives rise to a new range of unique and variable color creations, making Kaenon’s GAUGE and CALAIS the newest sources of attraction. Relying on the unpretentious tones of rust, sand and ocean blue, ABALONE adds a deep ocean twist to the traditional Tortoise, blending the highly iridescent colors of marine life with attractive earth tones. Available in the popular CALAIS (in June) and GAUGE styles, ABALONE is Kaenon’s mother-of-pearl when it comes to original decorative treatments - the perfect complement of land and water.


BARRAMUNDI
An ode to the blue waters of Oceania and the classic silver jack, BARRAMUNDI is characterized by its textured print of dark and light sandy tones. A colorful harmony that hangs in the balance, Kaenon’s BARRAMUNDI evokes the culture of the Pacific Ocean by combining the silver sandy scales from the deep sea sportfish with the verdant browns of flourishing under sea flora. The new BARRAMUNDI color is exclusive to LEILA – embracing sexy fashion with proven optical performance and pleasing comfort, a Kaenon Polarized hallmark – in this female fashion-driven oversized design.


Perfectly suited for those who demand contemporary style, performance and comfort, every model features Kaenon’s proprietary SR-91® lens material, with purpose-built lens tints and re-engineered polarizing elements, offering the optical acuity of the finest glass lenses with unprecedented impact resistance in the lightest weight polarized lens available.  All Kaenon Polarized styles are Rx-adaptable, utilizing Kaenon’s SR-91 lens in Single Vision or the company’s proprietary Freestyle™ Progressive lens.

Kaenon Polarized. Evolve Optically®.

Founded by elite-level sailor, Olympic sailing coach, and Southern California native, Steve Rosenberg and his brother Darren, Kaenon Polarized represents the culmination of Rosenberg’s 20+years of experience in the sports optics world as a sponsored athlete, sports marketer, and executive. Since its launch in 2001 with its patented SR-91 lens, Light Transmission Level Technology, and award winning KORE product, Kaenon Polarized has continued Rosenberg’s mission to provide the elite athletes and active lifestyle enthusiasts with the clarity of polarized optics and high-performance frames with superior fit and luxurious style. Today, Kaenon Polarized Sunglasses are the Luxury Performance choice of professionals in both land and water sports such as golf, baseball, snow, surf, kitesurfing, windsurfing, fishing, sailing, and automotive racing, as well as entertainers in film and music.

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Kaenon Polarized
864 West 16th Street
Newport Bech, CA 92663
www.kaenon.com

Media Contact:
Chris Denny
Denny,ink.
435.655.1609
chris@dennyink.com